Consumer behavior of visitors to beauty salons

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Uploaded: 17.07.2009
Content: 90717192009473.__________________.doc 378,5 kB

Product description

Marketing research of consumer behavior of visitors of beauty salons of Nizhny Novgorod.

Introduction 3
Chapter 1. The methodology of marketing research 4
1.1.Ponyatie and methods of marketing research 4
1.2. Technology market research 8
1.3. Features of marketing research
consumer behavior 11
Chapter 2. Practical part 17
2.1. The aims and objectives of the study 17
2.2. General characteristic of the beauty of Nizhny Novgorod 18
2.3. About - poll 23
2.4. Conclusions and recommendations based on the results of marketing research 28
Conclusion 31
References 32
Appendix 1

Additional information


To ensure the efficient use of scarce resources, and the maximum satisfaction of the consumer requirements of the specificity of modern economic life requires a deep analysis of the processes occurring in the market. The goal of any market research is to evaluate the current market situation (situation) and the development of market forecast. A program of this study depends on the specific product (goods), the nature of the company, the scale of production as well as in determining the conditions under which provide the most complete satisfaction of the population's demand for goods or services of this kind are prerequisites for effective marketing.
The true way to success in the organization of virtually any business - to find customers, learn what they want and give them what they want.
The purpose of this work - to show features of marketing research study on the example of visitors to beauty salons, Nizhny Novgorod
The objectives of the work include:
1) define the concept and methods of marketing research;
2) study the technology of conducting market research;
3) show the importance of studying the behavior of consumers and particularly the influence of reference groups on consumers;
4) to analyze the individual characteristics of the market beauty of Nizhny Novgorod
5) Identify the features of the behavior of visitors of beauty salons
Nizhny Novgorod, as well as the influence of the group of consumers of this segment of services.
6) present the findings of the study.
We used materials specialist periodicals, reports, marketing agencies, textbooks on the theory of communication and organization of marketing activities.


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