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Market research of mineral water

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Uploaded: 17.07.2009
Content: 90717192351480.doc 182 kB

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Contents

Введение…………………………………………………………………………...3
1. Theoretical section ............................................................... ..... 5
1.1Ponyatie marketing research ........................................ ... ... 5
1.2Formulirovanie market research purposes ........................ ..5
1.3Otbor sources ...................................................... 6
1.4Opredelenie data collection methods ....................................... ... 7
1.5Orudiya research ................................................................ ... 9
1.6Sostavlenie sampling plan ................................................... .. ... ..10
1.7Analiz collected information ................................................ .. ... 11
1.8Predostavlenie the results ....................................... .11
2Prakticheskaya part of the "Market research of mineral water" .................................................................................... .12
Введение………………………………………………………………………….122.1 Brief description of the test segment .............................. .13
2.2 Formulation of objectives of marketing research ........................ 13
2.3 The collection of secondary data .................................... ... ............... ..14
2.4 Collection of primary information ................................................. ...... 18
2.5 Processing of the data survey ............ .. .................. .28
Appendix "peer review" .............................................. ...... .32
Заключение……………………………………………………………….………34
References ........................................................................ 35

Additional information


Introduction

Currently, more than one company in the market system can not function properly without the development of market research. This is because people's needs, as is known, endless, and limited resources of the enterprise. Each entity has its own requirements, which do not always meet the high quality possible. Each needs its own individual approach. Therefore, under the new conditions that the company survives, which can most accurately isolate and capture a variety of flavors. It promotes and marketing.
Already, most executives realize that the success of the enterprise depends on the efficient management, optimal decision making, market research, recruitment. And all this is totally or partially included in the subject area of \u200b\u200bmarketing. The modern concept of marketing is that all activities of the company are based on knowledge of consumer demand and changes in perspective. Furthermore, a function of marketing is to identify unmet customer needs, to orient production on its satisfaction.
Marketing as a management concept demanded the implementation of public goods and services brings a systematic approach to problem solving maximum effect for the producer and the consumer from the sale of the results of work with minimal commercial risks and is the source of a certain means of payment.
Today, as a global market research function of information management companies in the market gives an entrepreneur, any number of proven economic managers living practice recipes yield positive business results of operations in niche markets with limited risk. This, above all, a certain sequence of analytic work; access to the most favorable market segments, the formation of the company in the interest of variable environmental factors, including consumer behavior, suppression of legal methods of activity of competitors, creating a favorable image of the company and all its activities in the public eye. In order to survive in the long term, the company should be able to predict what difficulties may arise in his way in the future and what new opportunities may open up for him. Strengths and weaknesses of the marketing environment of the company to the same extent as the threats and opportunities, define the conditions for the successful existence of the organization. Therefore, strategic management in analyzing marketing environment to identifying exactly what the strengths and weaknesses are separate components of the enterprise and the organization as a whole. Marketing department had a major role in the activities of enterprises. He always maintained close ties with clients and therefore is responsible for the examination and identification of their needs and, accordingly, has this information, the importance of which can not be overstated for strategic planning. Spending on marketing research, accounting costs, ultimately passed on to consumers, increasing the price of goods and services. However, from the marketing costs and benefits society.
The subject of research is the order and organization of marketing research.
Marketing research - a systematic preparation and conduct various surveys, data analysis and presentation of results and conclusions in the form corresponding to a specific marketing problems facing the company.
Do not confuse marketing research and market research. Market research is carried out on a particular segment, and it is one of the possible elements of marketing research.
This course work is intended to carry out market research and assess the competitiveness of mineral water in the commodity market of Nizhny Novgorod.
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