Marketing analysis of the activity of "SCS" (Coursework)

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Uploaded: 14.05.2008
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Introduction 3

1. Marketing as enterprise management system 5

1.1. The objectives and functions of marketing in the enterprise 7
1.2. The implementation process of marketing in the enterprise 12
1.3. Organizational structure of marketing 19

2. The analysis of the marketing activity of "SCS" 25

2.1. The organizational structure of "SCS" and its general characteristics 25
2.2. Analysis of the external environment of the enterprise marketing 27
2.2.1. Market Analysis 27
2.2.2. Competitor Analysis 32
2.3. SWOT- analysis, generation of alternative goals and identify priority 37

Conclusion 40

List of literature sources 42

Additional information

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Analysis of the company for the 2005-2007 year.

Full name analizuruemogo enterprise: Limited Liability Company "GLOBAL CONSTRUCTION SYSTEMS." Short LLC "SCS".
The main areas of activity are:
• construction of buildings and facilities for the customer (contracting activity);
• construction of residential real estate and sale of apartments.


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